How to Reel in More Business with Podcasts
The buzz around podcasts is loud, and it’s only getting louder.
But podcasts are also a great way for audiences to learn about any given subject. Podcasts can be published according to theme (e.g., technology or productivity) and can be released by well-known or even relatively unknown hosts. Even brands and businesses have begun publishing informative podcasts as a way to communicate with customers.
If you haven’t considered podcasting just yet, consider this: you won’t need a lot to start a podcast. You can set your own production schedule, create your own show format, select your own guests, and even set up your own studio. Plus, podcasts are ideal for telling stories — and as we know, storytelling is the foundation of any highly successful marketing strategy. The more quality content you put out about a topic relevant to you or your industry, the more likely it is that you will become known as an industry expert. With this perceived expertise comes trust and, ultimately, customer loyalty.
Your podcast can bring in money in other ways as well. You may sell sponsorships and advertising if you have many regular listeners. Or, you can work to sell your own product by giving a pitch at the beginning, middle, or end of your podcast.